Our Core Team
Justin Lax is a founding partner and the President of Avid Trails, a national planning and design firm specializing in fitness and transportation trail systems for communities, parks and municipalities. Justin founded Avid Trails with a group of partners who share his vision for bringing better trail systems to communities across the country. His approach centers around creating thoughtful, connected and interesting trail systems that help get people moving and spending time outdoors. Justin is actively involved in all aspects of the business, including planning and design, operations, construction management, research and development, and community activation.
Justin’s robust experience in trail construction as both a volunteer and professional results in a deep understanding of trail constructibility and feasibility. This helps to inform all planning and design work completed by the firm.
Justin serves on the Board of Trustees for the Hunterdon County YMCA where he focuses on initiatives that help kids and families reconnect with the outdoors. He is also a past Board Member of the Professional Trail Builders Association, the world’s only professional organization dedicated to advancing the trail building industry. Finally, Mr. Lax is a member of the Urban Land Institute and sits on the Community Development Council.
Prior to founding Avid Trails, Justin worked as a real estate brand strategist, advising a wide variety of clients on brand strategy, visioning, positioning, programming, amenity strategy, and several other facets of community. His unique perspective on the marketing, promotion, activation and user engagement helps clients maximize their ROI by telling a more compelling story.
Justin is based in Lambertville, NJ with his fiancé Amanda where they frequent the D&R Canal State Park multi-use path and other local trails. He is an Avid hiker, mountain biker and off road motorcyclists. Justin is a graduate of Kutztown University of Pennsylvania with a degree in communications.
Jay Hoeschler is a founding partner of Avid Trails. He heads up a team of environmental, GIS, landscape and graphic designers who thoughtfully consider every aspect of the trail experience. His design expertise includes trail types and alignments, signage and wayfinding systems, trailhead kiosks, bridges and water crossings, interpretive displays and graphics, fitness stations, and adventure obstacles.
Jay has a particular affinity for designing and building bike-optimized trails and features, including flow trails, downhill, XC, skills obstacles, jump lines and pump tracks.
In an attempt to practice what he preaches, he is a dedicated mountain biker, road cyclist, swimmer, surfer, hiker, and competitive triathlete. He does all this so he can enjoy craft beer with (mostly) zero guilt.
Jay serves as Planning Commissioner for his home town of El Segundo, CA. He is a full member of the Urban Land Institute, and serves on its Residential Neighborhood Development Council. He is a member of the Professional TrailBuilders Association (PTBA), as well as the International Mountain Bike Association (IMBA). He also serves on the board for Tour de Pier, an annual charity spin bike event that raises millions each year to fight cancer.
He studied design at University of Arizona, and completed his AA at Colorado Institute of Art, where he was awarded Best Portfolio in his graduating class.
Troy Duffin is a bonafide trail advocate, designer, builder and user, having built over 600 miles of trail in his career. For nearly twenty-five years, Troy has been planning and constructing the most unique trail systems in the United States. An avid hiker and mountain biker himself, Troy has served as a citizen activist and advisory board member of the Truckee Trails Foundation (CA), as Executive Director of the Mountain Trails Foundation (UT), President of the rapidly growing Professional Trail Builders Association and on the board (and as board Chair) of the nation’s preeminent trails organization, American Trails. His numerous accolades include the International Mountain Bicycling Association’s (IMBA) Trail Hero Award. Troy is a longtime member of the Professional Trailbuilders Association.
Zach Perdue brings a wealth of planning, design and technical expertise to the team. He is an advanced spatial analyst and trails planner, leveraging the technologies of a GIS and 3D modeling software to inform and guide the masterplan process and bring project visions to life. Mr. Perdue draws on a broad range of software experience and comprehension of spatial data to apply unique, efficient and effective solutions that surpass project objectives. In the course of his 20+ year professional career, he has employed his diversified skillsets in the planning and permitting realms of the mountain resort and recreation industries for both warm- and cold-weather trail systems, participating in numerous master development plans and environmental reviews of project proposals. Zach has regularly served as a third-party consultant to local, State and Federal Agencies such as the USFS in reviewing and preparing a variety of technical analyses and reports, master development plans and construction plans and documentation for field implementation. Zach’s duties include:
• Lead GIS technician
• Lead cartographer & spatial analyst
• Trail planning and design
• 3D modeling & visualization
Residing in the Vail valley of central Colorado, Zach is an avid hiker, biker, snowboarder and paddler and is guaranteed to have at least one camera on him at any given time.
Tim’s love of the outdoors began on the trails and ski slopes of northern New Jersey, and he’s been riding or fixing bikes and trails ever since. Tim’s professional work includes the design of trails, parks, playgrounds, outdoor fitness, urban development, higher education campuses, and green infrastructure. Tim brings his training and experience as a Registered Landscape Architect to Avid Trails projects with a focus on creating engaging, memorable places that facilitate interaction with the environments we live and recreate. Tim is a member of the American Society of Landscape Architects.
Kim is an experienced office administrator, with an entrepreneurial spirit, who takes pride in providing timely, accurate and organized information to help the Avid team run smoothly. Sorting out projects, processes and people is her focus and she is here to answer all of your administrative needs. If Kim is not at the computer working you will find her cheering from the sidelines at one of her kid’s events, on the tennis court, exploring nature trails or at the beach with her family.
Can your project become a Trails First community?
With the enormous popularity of trails and outdoor recreation, trails shouldn’t be an afterthought in your community.
Here are ten Trail Tenets we use to help you plan for your best trail system.